At Focus, many of our students choose to grow their online business by leveraging the immense power of eBay. As a selling platform, there just isn't anything else quite like eBay. There is so much opportunity and untapped potential for sellers on eBay and we take great pride in teaching our students exactly how to grow a successful eBay business from the ground up.

We provide our students with two tools that enable them to overcome the majority of the obstacles that new sellers face and help them become successful FASTER.

The Lightwave Lister:

Lightwave Lister is a robust program that's designed to help you easily create listings for eBay. Not only can you quickly create sharp, quality listings but you can also store and organize the listings that you create. This allows you to work efficiently without wasting time recreating the same listings over and over again. The Lightwave Lister is designed to walk you through the step-by-step process of creating an effective listing that makes you money. Here are a few of it's many features:

• A powerful, all-in-one eBay listing solution.
• Easily create, manage, schedule and publish eBay listings directly from your desktop.
• Quickly create professional listings using the simplified, step-by-step Listing Wizard.
• Use the Product Tracker to store and manage all of the listings you create.
• Work efficiently without recreating the same listings over and over.
• Customize and personalize your listings with the built in Text Editor.
• Enhance your Listings with built in Themes and Templates.

The Lightwave Research Tool:

This tool is an incredible resource that gives you immediate access to detailed, up-to-date, eBay sales data. Information that can be used to grow a successful eBay businesses, beat competing sellers, and find bestselling products to sell. The Lightwave Research Tool displays many months worth of actual sales data so that you make educated decisions NOT guesses.

• Quickly research months of real eBay sales data on any product, category, or eBay seller.
• Make confident business decisions based on real sales data instead of guesswork.
• Find out if a product will sell BEFORE you invest in it.
• Know the best end day, most profitable starting price, even what time of the day is best to sell your items.
• Save money by avoiding unprofitable listing days and times.
• Recognize trends and opportunities to sell up and coming "hot" or "seasonal" items.
• Optimize your listings by knowing which keywords real buyers are searching for.
• Effectively monitor your competition and use their most profitable selling strategies against them.
• Research your own eBay ID to optimize your own business and make even more money.

Obviously a seller who has this information will thrive as a seller on eBay. They will not only save money in the process but maximize their selling potential and grow at a MUCH faster rate than an eBay seller who is blindly running their business using guesswork. At Focus, we ensure that you have the necessary tools to reach all of your online goals.